Ireland’s most experienced
medical marketing agency
Since its inception in 2004, Mindmap has developed deep expertise, with a fully IPHA-trained team up to date on the latest codes. It works closely with clients from initial concept through to execution, providing a full-service creative offering aimed at driving brand growth. Its hands-on experience in medical marketing and close client partnerships enable a strong understanding of client needs, fostering long-term relationships and allowing the delivery of tailored, high-quality services.
How we can help you
Medical & Regulatory Support
Mindmap offers in house professional compliance, guidance and sign off with our own IPHA experienced medical doctor. This helps facilitate speedy approval for materials for our clients with their own in-house approval systems. We can also support direct upload and clinical referencing into Veeva. All the team are fully IPHA trained and certified. We partner with our clients to take the stress out of medical marketing and free up resources to accomplish more.
Patient awareness campaigns
Mindmap have vast experience with Patient awareness campaigns. By increasing understanding and early recognition of conditions, these campaigns encourage patients to seek medical advice sooner, often leading to earlier diagnosis and more effective intervention. Our campaigns strengthen trust, enhance engagement with target audiences, and ultimately support better public health outcomes through more proactive and informed patient behaviour.
HCP education campaigns
We deliver scientific, compliant, and engaging messages that resonate with HCPs across digital and offline channels. We develop digital and print detail aids, engaging and informative leave pieces that bridge the gap between scientific research and practical clinical knowledge. We produce educational videos including mode of action animations. We can format and send HCP newsletters through Veeva, Salesforce or any other CLM. We also create memorable conference presentations, stands and associated marketing material.
Engagement
IT’S THE DEFINING CHALLENGE FOR MARKETING AGENCIES TODAY.
Amid a fractured media landscape, changing legislation and relentless competition, engaging with HCP’s, patients and other stakeholders on an emotional and intellectual level requires disruptive thinking. At Mindmap we’ve consistently driven growth and market share for our partners and clients. Through nimble strategy, world class execution and cutting edge technology, we’ve delivered brand experiences that cut through the noise and deliver meaningful engagement across all critical touchpoints. If your healthcare business has a marketing challenge, we’d love to hear from you.
Our Services
Strategic Planning & Review
PLANNING, PROCESS & EXECUTION
At Mindmap we partner with our clients to identify their goals and develop the best strategy to achieve results. Our expertise in the health and pharma market allows us to look at your brand objectively and uncover insights using omnichannel marketing. Our creative approach has allowed us to help many brands add value, connect with their customers and become market leaders. We’re also utilising the latest in AI workflows to enhance our offering, drive down production costs and and ensure our clients benefit from this transformational technology.
Video, Design & AI Production
CUTTING EDGE VISUALS TO TELL YOUR STORY
New tools allow us to produce anything you can imagine, and some things you can’t. Our team produce visuals that powerfully connect with your audience. We use cutting edge technology including the latest AI models to rapidly deliver best in class results. Editing and storyboarding is also done in house, ensuring rapid turnaround which facilitates great collaboration. Whether it’s a mode of action video, product demonstration or mission statement presentation, Mindmap will produce a world leading result that delivers on your KPI’s.
Web Development
BEST IN CLASS SITES FOR HCP’S, CORPORATE & PATIENTS
We bring ideas and technology together in ways which solve complex problems and take advantage of new techniques and developments in the online environment. From the simplest website to advanced data driven experiences, we create award winning sites that channel the power of modern browsers to achieve your goals. Our GDPR compliant sites are significantly more secure than required industry standards and we can provide a TOM’s document for internal and external compliance.
We understand the medical ecosystem
Medical marketing is a highly regulated, interconnected environment that brings together pharmaceutical companies, healthcare professionals, patients and regulatory bodies to ensure accurate and responsible communication of medical information. Our campaigns are designed to balance your commercial objectives with strict compliance requirements, guided by our in-depth knowledge of codes of practice, industry regulations and precedent. That’s why our campaigns meet your deadlines and exceed your KPI’s.
Some of the wonderful clients we've collaborated with...
