Campaign + Rebrand
Mindmap took over Apache Pizza’s advertising and design in 2012 and created all their TV/Press/Outdoor/Radio and Digital materials. The campaign was very successful, they increased their stores from 50 to 100 and increased sales by 200%.
The key attributes that we wanted to reflect were quality and taste while at the same time providing a platform to display their unbeatable price-led offers.
An essential part of the project was producing original food photography which was shot by our in-house photographer.